Welcome to November AV readers. I hope that you are ready for the onslaught of the holidays and of course the cold, snowy weather that is right around the corner for a large portion of the United States. Of course there are millions on the east coast who don’t need to be reminded about the change in seasons as they were blasted with an unexpected fall snowstorm that took out the power to large swaths of the storm’s footprint. I hope that power has been restored to most of them at this point because it is miserable and dangerous spending extended periods of time without power during the cold that accompanies these storms. It certainly is a depressing way to start this portion of the year since if it is starting in late October then what in the world do we have to look forward to for the rest of the winter months.
In regards to my last blog I wanted to thank the two brave souls who responded to my request and offered support and assistance to help Ambient Visions stay on the web. Your thoughtfulness is very much appreciated. The other side of this coin is that there was a deafening silence from the majority of the readers of AV. I’m just going to take that as a mandate that we are all on our own and it is the survival of the fittest out here on the web so if AV doesn’t survive then that is what is meant to be. I can accept that. I still believe that the future has not been written yet and our actions in the here and now can still alter what is to be. I will continue to “kick against the darkness until it bleeds daylight” and hopefully AV will still be around to celebrate those brighter days.
On to other subjects. I have been noticing a growing discontent from artists who feel that the streaming services are really just exploiting their music for pennies a play while companies like Pandora, Rhapsody, Spotify again reap the majority of the benefits from their deals with advertisers and with the labels that they acquire the music from. There are also some ideas that those artists who are signed by large labels are getting very little of the streaming revenue while the labels themselves continue to set themselves up to receive the lions share ahead of anyone else. That has always been their business model though so I’m not sure why anyone would be surprised by this. They are doing what every other large corporation in America is doing which is looking out for their bottom line, their investors and the salaries of the CEOs before they even consider the artists or the general public.
I have heard some rumblings about this topic from smaller indie artists as well so I’m not sure if the same situation exists for them as well or not. How does it affect sales of titles when it can be streamed? Does it return enough money to make it worthwhile? For some reason I thought I would be very happy when people began to finally switch over from illegal downloading to some sort of legal streaming format so that artists were going to be fairly compensated for their work but now it appears that even this silver lining may have darker clouds lurking just behind it. I worry that artists will eventually give up their creative pursuits because they can no longer afford to release their music. Or the only music that will be released will be from those who wish to give away their music because they have a day job that allows them to do it. That is ok for those who want to make music simply for the joy of it and share it for free with others but there are many artists out there who are actually trying to make a living like any other person who has a skillset that others find useful or entertaining.
I’m not sure if the downloaders who don’t pay for this music realize what will happen once the artists start to quit. All the variety and all the unique voices and music that we are so used to having with us each and every day begins to dwindle away. All we will be left with is music that is created by corporate money designed to appeal to the lowest common denominator and that will be it. All the other indie artists will have faded away and gone back to day jobs that have nothing to do with music. I for one would find such a world lifeless, dull and monotonic with all the musical life sucked right out of it by corporate labels and corporate radio that played only the music that was top 40.
I hope that the even as Scrooge asked of the ghost of Christmas Yet to Come “Are these the shadows of the things that Will be, or are they shadows of things that May be, only?” that we will realize that we can change the future by acting differently in the here and now. Streaming is legal from many services now but artists still need your help to continue on the career path that they are walking which is one that we want to keep them on. If you like an album from your favorite artist or a new artist that you discovered via a streaming service then think about helping them by buying the album or the tracks straight from the artist. Cut out the middlemen and put the money straight into the hands of the artist who created it. Just like the trickle down economy has not worked for any of us no matter what the politicians or the corporations would have us to think so the trickle down of streaming pennies will probably not be enough for artists to survive on. The more you cut out the corporate middlemen such as iTunes, Amazon or any of the other services that take a slice of the pie the more money that will be funneled to the artists directly. If they have buy buttons on their websites use that instead of heading off to a corporate site. Listen indie and buy indie. Keep musicians making music.